Author Talk with Adam Alter

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The solution to becoming unstuck rests on a process that Alter calls a friction audit which states that people and organizations get unstuck when they overcome three sources of friction: HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors).

Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections, we can reach even our loftiest targets.

About the Author: Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.